Plum Rice Water & Niacinamide 10% Serum 30ml – Clarity Boost – Fragrance-Free

Plum Rice Water & Niacinamide 10% Serum 30ml – Clarity Boost | Fragrance-Free | Pores, Dark Spots & Even Skin Tone

Plum has built its reputation on something the Indian skincare market was hungry for: high-quality, science-backed formulas that are 100% vegan, fragrance-free, cruelty-free, and made without the kinds of filler ingredients that bloat many mass-market products. The Rice Water & Niacinamide 10% Serum is one of Plum’s most recognised products — and the combination at its core is one that skincare enthusiasts have been gravitating toward naturally for years.

🌾 Rice Water — The Clarity Base

Rice water is one of beauty’s oldest ingredients — used across East and South-East Asia for centuries as a skin toner, brightening treatment, and hair care ritual. Its beauty credentials are well-established in communities where luminous, even skin tone has been prized across generations.

In contemporary cosmetic science, rice water brings to a serum formula a range of naturally occurring actives: Inositol (a carbohydrate associated with surface skin protection and barrier support), ferulic acid (a potent natural antioxidant), and natural amino acids (conditioning agents that contribute to the skin’s natural moisture factor). Rice water also has a naturally pH-balanced, skin-compatible character — making it a gentle base for high-concentration active serums that need to stay kind to the skin barrier even while delivering significant results.

💊 10% Niacinamide — The Multitasking Vitamin B3

At 10% concentration, Niacinamide is at the upper boundary of its clinically effective range for topical cosmetic application — delivering its full documented benefit profile at meaningful potency.

Pore appearance: Niacinamide consistently reduces the visible appearance of enlarged pores with regular use — particularly valuable for oily and combination skin types where sebum overproduction leads to pore dilation.

Dark spot reduction: by interrupting the transfer of melanin-containing packets (melanosomes) from melanocytes to keratinocytes, Niacinamide progressively reduces the visible surface expression of dark spots and post-acne hyperpigmentation.

Skin barrier support: Niacinamide stimulates ceramide synthesis — strengthening the skin’s moisture barrier, reducing transepidermal water loss, and improving overall skin resilience.

Oil regulation: Niacinamide has demonstrated sebum-regulating properties in clinical studies — contributing to reduced surface shine and improved texture in oily skin types.

🌿 Fragrance-Free — A Principled Choice

Plum’s commitment to fragrance-free formulation is not a marketing checkbox — it is a meaningful decision that affects product safety and tolerability. Synthetic fragrance is the number one cause of cosmetic contact dermatitis globally, and in an active serum like this one — where Niacinamide is working on the skin’s surface layer — the absence of fragrance means lower risk of sensitization and better tolerance for daily use across a wider range of skin types including sensitive and reactive.

✨ Key Benefits using Plum Rice Water & Niacinamide 10% Serum

– 10% Niacinamide visibly reduces pore appearance, dark spots, and uneven skin tone
– Rice Water provides natural skin-compatible clarity base with Inositol and ferulic acid
– Fragrance-free — suitable for sensitive, reactive, and daily-use routines
– Lightweight, fast-absorbing water-based formula
– Promotes a visibly clearer, more even, and smoother complexion with consistent use
– Vegan, cruelty-free formulation from Plum
– 30ml — daily-use precision dropper bottle

🧴 How to Use Plum Rice Water & Niacinamide 10% Serum

Apply after cleansing and toning, before moisturizer. Dispense 3–4 drops and gently pat into the face. Follow with your preferred moisturizer and SPF in the morning. Suitable for twice-daily use. Patch test before first use if sensitive.

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Available at Zeylaan with delivery to over 28 countries worldwide.

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